Everyday Super HARO

"I'm just your average ordinary everyday superhero." - Smash Mouth


Meeting and event planners don't hire speakers. They hire experts. So how do you become the expert?

Publicity helps. Being quoted in the New York Times goes a long way toward establishing yourself as the expert. If you don't have the budget to hire a professional PR firm, there are other options. You can do it yourself. One of the most effective and economical (it's free) tools out there is HARO.

HARO = Help A Reporter Out
HARO is a great resource for reporters looking for subject matter experts to quote or ask questions for articles. The process is simple. You can have your own PR in 3 easy steps.

1. Sign up: Go to the website and enter your name and email address.
2. Get information: read the email notifications you receive daily.
3. Submit your pitch: find a query you're a match for and respond.

Step 3 is the most difficult. Most people want to give their entire life story in a query response. You need to keep it simple and concise. Give a little information about yourself including your experience. Address the specific request. Include your web site but don't expect the reporter to check it out. They are on a deadline and will usually read what you send. I suggest the following template. Just tweak it to fit the query you're responding to.

Template*
Good Morning,
My name is ___ and I am an author, speaker and expert on ___.(use the topic you're pitching) I have over ___ years of experience and am the author of ___, the book on ___ and how it impacts ___. I hold degrees in ___ and focus on ___.

My strategies have been featured on OR I have been interviewed by ___. OR I have worked with: (corporate examples like Coca Cola)

For your article on: QUERY SUBJECT LINE

If you have any questions or need additional information, you can reach me at ___ or emailaddress.com.

Sincerely,
The Expert
mywebsite.com


You have nothing to lose. This is a great free service. Who knows. Before long you too could be an everyday Super HARO.

*Template created by Michael Hart, PR Expert.