Time Is On My Side

"By the time we've made it, we've had it." - Malcolm Forbes

I recently enjoyed a vacation with my family. We had a wonderful time together at the beach. However, there was so much to do when I came back that it made me question the decision to go on vacation in the first place.

There has to be an easier way, right?

Pamela Slim shows me that you can keep from losing your mind. Check out her blog post, 10 ways to maintain your sanity while hustling your startup.

You don't have to be in the startup phase of your business to benefit from this blog. Check it out and get time BACK on your side.

Everyday Super HARO

"I'm just your average ordinary everyday superhero." - Smash Mouth


Meeting and event planners don't hire speakers. They hire experts. So how do you become the expert?

Publicity helps. Being quoted in the New York Times goes a long way toward establishing yourself as the expert. If you don't have the budget to hire a professional PR firm, there are other options. You can do it yourself. One of the most effective and economical (it's free) tools out there is HARO.

HARO = Help A Reporter Out
HARO is a great resource for reporters looking for subject matter experts to quote or ask questions for articles. The process is simple. You can have your own PR in 3 easy steps.

1. Sign up: Go to the website and enter your name and email address.
2. Get information: read the email notifications you receive daily.
3. Submit your pitch: find a query you're a match for and respond.

Step 3 is the most difficult. Most people want to give their entire life story in a query response. You need to keep it simple and concise. Give a little information about yourself including your experience. Address the specific request. Include your web site but don't expect the reporter to check it out. They are on a deadline and will usually read what you send. I suggest the following template. Just tweak it to fit the query you're responding to.

Template*
Good Morning,
My name is ___ and I am an author, speaker and expert on ___.(use the topic you're pitching) I have over ___ years of experience and am the author of ___, the book on ___ and how it impacts ___. I hold degrees in ___ and focus on ___.

My strategies have been featured on OR I have been interviewed by ___. OR I have worked with: (corporate examples like Coca Cola)

For your article on: QUERY SUBJECT LINE

If you have any questions or need additional information, you can reach me at ___ or emailaddress.com.

Sincerely,
The Expert
mywebsite.com


You have nothing to lose. This is a great free service. Who knows. Before long you too could be an everyday Super HARO.

*Template created by Michael Hart, PR Expert.

Do Unto Others

"I'm a true believer in karma. You get what you give, whether
it's good or bad." - Sandra Bullock



Alabama recently experienced one of the most devastating disasters in the state's history. Wednesday April 27, there were 312 tornadoes that ripped through the state causing damage and claiming lives. I have lived here all my life and have never seen anything like it.

The damage was shocking, but the after math was even more surprising. Buildings are gone. There were injuries and fatalities. There was no power or water. Trees blocked roads and access to assistance. However, in the middle of the chaos, there was hope.

People came together to help each other out. Neighbors helping neighbors. People who lost almost everything, reaching out to those who lost more. Disaster created need and the community came together to respond. Every agency, non-profit and church mobilized and acted immediately. Donations poured in. Shelters went up. Food, clothing and other supplies were handed out.

It will take years to rebuild what was lost in the storm but we'll get there. Thank you to everyone who has volunteered or helped out a neighbor. I believe it will come back to you....hopefully, when you need it the most.