Tuesday, February 9, 2010

It's all about the process

"I put my heart and my soul into my work, and have lost my mind in the process." - Vincent Van Gogh


Anyone who has known or worked with me for any length of time, has heard me say, "It's all about the process." It is. Marketing is a process. Everything you do should be part of the overall process that moves you forward. It takes many pieces to make a puzzle. Are you putting your puzzle together or jumping back and forth between puzzles? Sure, you might get it eventually. But why would you want to lose your mind in the process?

You can't do everything. You can't. Embrace this concept. Not everything will work for you and you won't be great at everything. The key is realizing what does work for you and focusing on that. Facebook might not be for you. Linked In might drive you crazy. Writing a blog might cause you to have heart palpitations. Figure out what works for you...and do that.

The first obstacle is mapping out a strategic plan. It doesn't have to be complicated, but you need a plan. You need to understand how you are going to move forward, what actions should be taken and develop strategy to accomplish your goal. If strategic planning stresses you out, get some help.

Once your plan is in place, break it down into small manageable pieces. Go further by breaking each piece into steps over a period of time. For example if your master plan includes Facebook, don't try to master it in a day. Give yourself enough time to grasp how it works without killing yourself by doing it 5 hours a day. Respect the process.

Repetition is your friend. Very few sales are made on the first call. Most people don't lose all their weight the first week. Plan, take action, repeat. Spaced repetition is underrated.

It will take a little time if you do it in steps but you won't lose your mind in the process.

Thursday, February 4, 2010

Remarkablogger Michael Martine

http://remarkablogger.com/2010/02/04/open-discussion-what-are-you-measuring/